If you are watching TV in practically any country where online gambling is legal, you will most likely be inundated with an overwhelming amount of ads from different online casinos and sportsbooks – particularly if its match day.
While a lot of them seem content to put out a generic Ad that merely advertises their services in a straightforward fashion, other casinos have taken a more ingenious approach in order to set themselves apart from the pack, and grab the viewer’s attention. With literally hundreds of different casinos competing for players, it is more important now than ever to truly capture viewers’ imagination and remind them what it is about betting that they enjoy so much, and how you understand it better than anyone out there.
With that in mind, let’s take at a few of the Ads that have truly managed to think outside the box and showcase their product in innovative, entertaining and often hilarious ways that have viewers racing towards their mobile phones to sign up for an account.
William Hill – Online Casino
Video Source: https://www.youtube.com/
William Hill’s “Online Casino” ad is an audio visual experience that absolutely nails the excitement, fun and glamour of being in a casino, and translates that to the online world by humorously showing online casino players as if they were physically present in a brick and mortar casino.
By doing this, they manage to convey the perks of not having to follow the proper casino etiquette like a dress code (or having to dress at all!), not putting your feet up on the table, or not eating cooking on the felt. You get all of the fun of playing at a real casino without the need the comfort of your own home – no matter what your definition of comfort may be. Basically, the ad playing online you can do whatever you please to do, perfectly exemplified by William Hill’s motto at the time: “Your game, your rules”.
Ninja Casino –Ninjacasino.com
Video Source: https://www.youtube.com/
A man is in the toilet with another man, and he comes out counting a stack of his newly earned money. I know what you would assume happened here, but in this crazy ad by Ninja Casino there is a perfectly reasonable explanation for this that is completely innocent!
In this short and simple 20 second ad, Ninja Casino manages to convey several key messages about its brand to entice its viewers. First of all, they are very mobile friendly and can be played from virtually anywhere, anytime you have a free moment. Secondly, they manage to use humor and their mascot, the ninja, to capture viewers’ attentions and reinforce their brand. Finally, and most importantly, they showcase their ultra-fast cashouts, which allow you access to your winnings within an impressive 15 minutes. You can read more about their lightning speed cashouts at ninjacasinobonus.
Paddy Power – Turnaround Steward!
Video Source: https://www.youtube.com/
“Turnaround Steward!” is one of the latest ads in the irreverent Paddy Power’s latest campaign celebrating sports’ unsung heroes singing about their thankless jobs to the tune of classic pop songs. In this ad a football steward serenades us with the plights of having to face away from the action and take the jeers of the crowds to the tune of Bonnie Tyler’s “Total Eclipse of the Heart”, while the crowd calls back to him to “turn around steward”.
While the steward has to put up with these hardships, in the end he gets the final laugh as he bets on the opposing side to win on Paddy Power’s mobile app, and gets the thrill of comeuppance as he sees the crowd wallows in misery as their rivals score off the bar. While the ad itself does little to showcase Paddy Power’s app, it is undeniable that it’s bound to catch your attention with its utter cheeky brilliance. You beauty indeed!
Ladbrokes – Hydraplus
Video Source: https://www.youtube.com/
If Ladbrokes’ “Hydraplus” TV spot doesn’t grab bettors attention, I don’t know what possibly could. Filmed in the same boilerplate gym setting as your typical sports drink commercial, the ad you thought you were watching is suddenly interrupted as Chris Kamara, the football player cum spokesperson, gets a football to the face and our overly excited, football crazed director takes over to let us know this is no time for sports drinks: Football is on! Bet in play! Now!
Not only does this ad grab viewer’s attention by posing as a faux sports drink ad and then interrupting it with total madness, but since it is usually played during halftime of a football match, it also reflects the timeliness and urge to open and account and deposit in time for the second half action.